Find products to resell: data from 5,900 deal alerts

You don't spot good products to resell by their category. You spot them by the evidence: a real buy price, provable sales and enough profit after all fees. In our 5,925 deal alerts from 29 days, just under a third came from Computers & Accessories, the median buy price was €104.50 and the median profit €23.54.

An alert is a fully calculated deal message in our Discord. The figures come from the database of our monitors (6 October to 3 November 2026, analysed on 4 November 2026) and show what our filters let through or rejected. They are not a market study and not a promise of profit. More of the basics are in our guides on online arbitrage and Amazon deals.

What makes a good product to resell?

Good products to resell are items you can provably buy for less than they actually sell for on the target marketplace, with enough left over after fees. Five things decide: a real buy price, a reliable sell price, proven demand, enough profit and an item you are allowed to sell at all.

• Real buy price: an in-stock offer including shipping, not a "was" price and not an estimate.
• Reliable sell price: the current Buy Box or a documented price, not the highest value in the price history.
• Proven demand: with us at least 30 reviews or a sales badge, known stars above 3.7. Separate rules apply to high-priced goods from €700.
• Enough profit: with us at least 8.4 % margin and €8 per unit, at least €5 if the buy price is under €70. All the rules are in the Delta filter list.
• Right to sell: brand and category have to be open for your account. How to check this is covered in the section "Are you allowed to sell it at all?".

This guide is about new goods that you sell on Amazon. Vintage fashion on Vinted or flea-market finds follow different rules. How these criteria turn into a finished calculation is shown in a real alert, line by line.

Which products are suitable for reselling on Amazon?

Technical items dominate our alerts: Computers & Accessories, Electronics and Camera together make up just under half. Behind them comes a broad spread of goods from sports, household, DIY and musical instruments, with a median buy price under €80. Toys, which some reselling lists recommend, account for 2.6 % with us.

How to read the table: the category is the Amazon category with the best sales rank. A product can appear more than once, for example when a deal is posted again. The table shows where our monitors found verifiable spreads, not how well something sells.

Three things stand out:

• Tech ties up more capital: Computers & Accessories has a median buy price of €203, a good three times that of household or DIY at €65.
• Small stakes exist too: Sports, household, DIY and office supplies stay under €70 per unit at the median.
• Typical list tips are missing here: For the Amazon category "Fashion" we counted 5 alerts, for "Books" 0, and "Jewellery" doesn't appear as a category of its own at all. That is partly down to how we are set up: we filter out clothing, and our monitors look for goods that can be matched unambiguously by EAN, ASIN or model number. It doesn't follow that these groups never pay off.

Why do products that look good on paper fail?

Often not because of the price gap. Since 12 October 2026, when this tracking started, our filters have rejected around 6,600 candidates for lasting reasons, 44 % of them for lack of sales evidence. Their median sell price was 1.52 times the buy price, almost as high as for posted deals at 1.55 times. So a large spread proves little.

Counted is the latest status per product and check route on 4 November 2026; because every new check overwrites that status, we round. Hits that fail on margin or profit are missing here, because that changes with every price. This sorting eats your evenings: fees, net and gross, discount code and sales evidence have to be checked again for each hit. If you don't want to do that yourself, the Delta membership gives you deals that have already passed this filter.

How much capital do you need for a product to resell?

Per unit, often less than you think: 34.1 % of our alerts had a buy price under €70, another 28.4 % between €70 and €150. The median was €104.50 to buy and €167.87 to sell. Only 10.2 % cost €700 or more per unit, and that is exactly where a single bad buy ties up a lot of money.

At the time of posting, the median margin was 13.79 %, the middle half between 10.67 % and 19.11 %. The median profit per unit was €23.54, the middle half between €12.64 and €58.45 (based on 5,423 stored deal calculations from 5 October to 3 November 2026). These are calculated values at the time of posting, not realised sales.

Don't plan with the unit price alone. Add shipping to the Amazon warehouse, possible returns and the time your money is tied up in stock. According to Amazon, the "Professional" selling plan costs an extra €39 plus VAT a month.

How do you check a product to resell in 6 steps?

Always check in the same order and stop at the first no: offer, matching item, sell price, demand, fees, right to sell. That way a bad hit costs you a quick look instead of a full calculation. The first two steps need no tools; for the rest you need the Amazon listing and a fee calculator.

1. Check the offer. Is the item in stock, is shipping included and will you get an invoice? Only count a discount code once it really works in the basket.
2. Make sure it is the same item. Compare the EAN or manufacturer number rather than just the title. Watch for quantity, colour, storage size and country variant.
3. Prove the sell price. Take the current Buy Box and look at who holds it: in our alerts it was Amazon itself in 38.5 % of cases, another seller in 46.3 %, and 15.1 % had no Buy Box. If the price looks like a short spike, calculate with the lower regular price.
4. Prove demand. Look for at least 30 reviews or a sales badge. The products in our alerts most recently had a median rank of 20,000, the middle half between around 6,200 and 50,400. But only compare ranks within one category.
5. Calculate the fees. Deduct VAT, then the referral fee, FBA fulfilment and your costs up to the warehouse. The calculation is in the next section.
6. Clear the right to sell. Check before buying whether brand and category are open for your account. According to Amazon's US guide, this may require additional documents such as invoices.

If you are checking other people's deals rather than your own finds, our list of what a reseller alert must contain will help.

What is left of a product to resell after fees?

That depends heavily on the category. With the same buy and sell price, our example leaves €22.46 profit at a 7 % referral fee, but only €12.94 at 15 %. Amazon lists 7 % for computers and consumer electronics, among others, and 15 % for toys and sports, for example. So never calculate with the price gap alone.

The last row is the most useful: it tells you before buying the most you can pay. In this example the gap to the threshold is €11.33, purely because of the category.

The calculation assumes input tax deduction and 19 % VAT. We calculate the referral fee on the gross price, because Amazon bases it on the total amount paid by the buyer; elsewhere Amazon says "excluding taxes". The €4.50 FBA fulfilment fee is an assumption; the real fee depends on size and weight (Amazon fee overview). The monthly fee, storage costs, shipping to the warehouse and returns aren't included yet. As a small business under the German VAT exemption your calculation differs, because input tax deduction doesn't apply to tax-exempt sales.

More rates according to the Amazon pricing overview, as of 4 November 2026:

• Video game consoles: 8 %
• Musical instruments and AV production: 12 %
• Tools and home improvement: 13 %
• Office supplies: 15 %
• Electronic accessories and computer accessories: 15 % up to €100, 8 % on the portion above that

Where do you find products to resell?

More than half of our alerts came from Amazon marketplaces: 41.1 % from France, Italy or Spain, 11.7 % from Germany. The remaining 47.2 % came from shops and other sources. For you, that means comparing prices between marketplaces is as much a source as shop promotions. Both need a clean calculation.

Which offers you see can even depend on the delivery address. On our homepage there is a real case with €77.68 in Barcelona and €133.74 for Hamburg, where the cheap seller doesn't even appear with a German address. So check that an offer really delivers to you before calculating with it.

We haven't analysed branch stores, remaining stock and wholesale separately; our monitors mainly watch online prices. With remaining stock and return pallets it pays to look at the rules: Amazon's US guide lists auctions and liquidation as invalid sources, but elsewhere names liquidation sites as a source, for example for used goods. Clear this up for your marketplace and the condition of your item in Seller Central.

Scarce goods such as consoles or trading cards rarely turn up in a normal search. That is what our free drop alert by email is for, no membership needed.

Which products should you avoid reselling?

Avoid goods where you are missing a piece of evidence: items without sales evidence, listings with only one seller and an unclear price, clothing with many sizes and very large parcels. These are the groups our filters reject most often. Then there are brands without approval, which only you can check for your account. An exception only makes sense if you can get the missing evidence another way.

• Only seller with no sales evidence: Around 700 candidates failed for this reason. The price shown is then merely an asking price, not yet a market price.
• Bulky goods: Storage costs run per cubic metre. So large boxes cost you more for every month they sit.
• B-stock and used goods as new: Such items don't belong in a new offer. With us they only run in separate channels for used goods.
• Trending goods without a sell price: What looks in demand on social media has to pass the same evidence as any other item.

What changes for resellers in the Christmas season?

In the Christmas season Amazon's costs go up: from October to December standard storage costs €52.20 instead of €27.54 per cubic metre per month. On top come higher shipping rates from 15 October 2026 to 14 January 2027, on average €0.27 per item according to Händlerbund. Factor both into every deal in the fourth quarter.

A 30 × 20 × 10 cm box has 0.006 m³ and so costs €0.31 instead of €0.17 in storage per month. At 40 × 30 × 25 cm it is €1.57 instead of €0.83. Both sizes are still within Amazon's standard size of up to 45 × 34 × 26 cm; above that the oversize rates apply. According to Amazon's fee overview, oversize and low-price items are exempt from the seasonal fee; for deliveries to other EU countries separate rates apply, also higher during this period. The exact rates for your account are in Seller Central.

Black Friday falls on 27 November in 2026, and the first retailers have already started promotions. If you are buying now, calculate the sale for December and January and not with today's price. Promotional prices can push down the market price on the selling side too, so look at the price history.

May you buy products and resell them on Amazon?

In principle yes: original goods put on the market in the EU or EEA by the brand owner or with their consent may be resold under section 24 MarkenG, the German Trade Mark Act. Amazon sets its own additional limits, for example on brands, categories and documents. Anyone who trades regularly with the intention of making a profit also usually needs a registered trade.

Section 24(2) MarkenG names an exception: the brand owner can object for legitimate reasons, for example if the condition of the goods has been changed or impaired. Under section 14(1) GewO you have to notify the competent authority when you start a fixed trade. This is general information and not legal or tax advice for an individual case.

Common mistakes when looking for products

The most expensive mistakes happen before the purchase: you calculate the discount instead of the profit, forget VAT or trust a short-lived sell price. On top of that come missing invoices and an approval problem that only surfaces after the purchase. Run through the list below before every order.

• Confusing a discount with a profit: Why a savings deal isn't yet a reseller deal is explained in the Discord guide.
• Not dividing the sell price by 1.19: The gross price isn't yours if you are liable for VAT.
• Calculating with the price peak: What was in the Buy Box yesterday may be gone today.
• Buying the wrong variant: A twin pack, a different storage size or a country variant turns the calculation around.
• Assuming a discount code: If the code doesn't work in the basket, the deal is gone.
• Too many units on the first buy: Test a new product with a quantity whose price drop you can absorb.

Is reselling still worth it?

Your calculation decides that, not the trend. Our alerts had a median margin of 13.79 %, but those are values at the time of posting. After that, prices can fall, other resellers can buy the same item and stock can sit unsold. Don't start without a capital buffer and doing your own calculations.

With a fee of €100 and the median profit of €23.54, arithmetically that would be five units sold a month before the fee is covered. That is a calculation, not a promise. How to spot weak providers and when a deal server pays off is also covered in the guide to Amazon deals on Discord. Delta is run by Sonni Buttke from Hamburg; the details are in the legal notice (Impressum).

Frequently asked questions

What can you buy cheaply and sell for more?

In principle, anything you can provably get for less than the real sell price and are allowed to sell. For Amazon, branded items with an EAN are especially suitable, because you can match the buy offer and the listing unambiguously. Whether it pays off only shows in the calculation after VAT and fees, not in the price gap alone.

How do I find products to resell without expensive tools?

Start with the promotions pages of big shops and look up the item's EAN on Amazon. Check the Buy Box, reviews and sales badge there, then work out the fees with Amazon's revenue calculator. That costs nothing but time, and time is exactly the bottleneck: many hits only fail at the calculation stage.

Is reselling the same as dropshipping?

No. With reselling you buy the goods yourself, hold stock and carry the risk of them sitting unsold. With dropshipping a supplier ships directly to the customer. Amazon's US guide explicitly prohibits dropshipping from one retailer to the next, so check the rules for your marketplace before you start.

How many units should I buy of my first product?

There is no fixed number. On your first buy, only take as many units as you can absorb a falling sell price or a delayed approval with. Only raise the quantity once the item has sold as calculated. That way you pay your learning fee on a small quantity rather than the whole purchase.